CEO, President & Founder
Roy Moskowitz was born in Monticello NY, the capital of the Catskills. His deceased father survived the Holocaust and his late mother was the daughter of Sephardic Jews who immigrated to America from Turkey via Mexico.
Combining course work in Political Science, Broadcast Journalism and Speech Communications, Roy informally created a course of study in political communication at Syracuse University, where he was student coordinator for California Senator Alan Cranston's presidential campaign. His other extracurricular activities included intercollegiate (Cross Country and Track freshman year) and intramural sports (everything), student publications and radio as well as raising money for Muscular Dystrophy by running 10 miles backwards.
Upon graduation, he worked as a small market print and broadcast journalist and then as Director of Communications and Marketing for a chain of allergy centers. He also dabbled in stand-up comedy, actually getting paid once.
Roy then proceeded to work for several media service firms, rising to the ranks of VP of Sales before founding Reciprocal Results (R2) in June 1997 as $500 million dollar media service company KSL's Corporate Barter or Reciprocal Trade division. Corporate Barter is the exchange of underperforming assets such as surplus merchandise, vacant hotel rooms, under utilized production capacity and distressed real estate for advertising or other goods and services. Corporate Barter is commonly referred to as Media Barter because most transactions of this type involve media. KSL also jobbed out a portion of its print and out of home media buying to R2. R2 frequently uses reciprocal trade to lower media costs for non-barter accounts and can discretely and profitably resell the excess merchandise of clients declining to trade.
This partnership ended in 2001 and Mr. Moskowitz relocated Reciprocal Results from Manhattan to his home in Staten Island. The company has since morphed into a full service advertising, media, marketing, PR, and political consulting company. R2 became an omnibus source for marketing and media services and rebranded its barter division as R2 Trade.For more information on barter visit the R2 Trade website.
In 2005, which was prehistoric times in the digital world, no one bought a data plan and the dearth of public WIFI slowed new mobile technology's adoption. That year, Roy Moskowitz was introduced to Andrew Rasiej, a New York City Public Advocate candidate, running on a platform of free universal wireless internet access. Moskowitz thought Rasiej's plan would resonate with an advertising community in need of a critical mass of users to monetize mobile technology and became the candidate's Advertising and Marketing Industry Liaison. Moskowitz and R2 dramatically increased awareness for Rasiej's proposal within the industry by generating publicity in media targeting Advertising professionals.
Since then, R2 has applied the same copywriting, media buying and public relations expertise its corporate and non-profit clients have benefited from to political situations. R2 has created ads, videos, campaign literature and websites, generated local and national media coverage and bought media, for federal and local candidates, office holders, political organizations, issues oriented non-profits and a cable political talk show. Roy was communications director for both Democrat Steve Harrison's Congressional runs and City Councilwoman Debi Rose's 2009 Special, Primary and General Election Campaigns. He is also a part-time Press Secretary and Jewish Liaison for New York State Assemblyman Matthew Titone.
He is a member of the American Association of Political Consultants, New York Ad Club, the American Marketing Association, American Advertising Federation and Society For American Baseball Research. He has written for or appeared in Ad Age, Adweek, Ad Bumb (Now Adotas), Campaigns and Elections, Christian Science Monitor, City & State, Clickz, Daily Beast, Mediaweek, Media Life, Media Post, National Journal, New York Daily News, New York Observer, New York Post, NY Runner, Runnerís World, Roll Call, Staten Island Advance & Tech Crunch.
Roy manages teams of advertising and marketing executives from Fortune 500 companies and major ad agencies engaging in pro bono marketing projects for various non-profit organizations on behalf of the Taproot Foundation. Taproot matches marketing, communications and technology executives with volunteer projects that utilize their professional expertise.
Moskowitz along with MSNBC's Lawrence O'Donnell were honored by the Staten Island Democratic Association (SIDA) in September 2014 (Click here for footage of O'Donnell's acceptance speech and R2's head introducing the cable news anchor.). He serves on the Richmond County Democratic County Committee and is a former United Federation of Jewish Men's Club Man of the Year, and received honors from the NY UJA, Congregation B'nai Jeshurun of Staten Island and the Lathrope Voorspuy Scholarship Fund.
He is married to Ann Price, an economist and data scientist. They live in Staten Island, NY.
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